71.5% of consumers most often check their emails on a mobile device. Needless to say, if you want your subscribers to engage with your email campaigns, they must be mobile-friendly.
A mobile-friendly email design approach ensures easy email content consumption on smaller screens. Meaning they offer clear text, tappable buttons, and simplified layouts that adjust with the limitations of small screens.
The best mobile-friendly designs avoid zooming in and out to view content. Readers can easily navigate through it, getting the best experience possible.
Ignore mobile-friendly design and witness that even your best emails will fall flat in engagement, conversion, and deliverability rates. Making subscribers work extra hard to read or interact with emails on a mobile device is a surefire way to frustrate your audience.
Naturally, they will likely choose to miss your message rather than go through a poor email experience.
Luckily, mobile-optimized emails offer a more frictionless experience for your audience. Capturing their attention and prompting action brings in higher open rates, click-throughs, and, ultimately, more conversions for your brand.
So, while mobile-friendly emails must have a seat at your email marketing table, you have to take a ton of technical factors into consideration. Unsurprisingly, the development and testing of mobile-optimized emails are way more resource and time-intensive than non-optimized ones.
That’s why mobile-friendly email templates are a great way to design professional, mobile-optimized emails without extensive coding skills.
But the market has countless tools claiming to offer mobile-friendly email templates. No wonder you are confused about where you can find genuinely effective options.
Let us cut through the clutter and show you the five best places to find free mobile-friendly email templates.
The 5 Best Platforms That Offer Effective Mobile-Friendly Email Templates For Free
Having reliable services like mobile-friendly email design templates by Email Mavlers by your side is always the upper hand. Yet, if the DIY route makes more sense for your budget and timelines, here’s the rundown of the five best platforms. Here you can find effective mobile-friendly email templates without spending a dime.
1. Stripo
Stripo houses 1,600+ pre-designed HTML email templates, standing tall as one of the best options for creating mobile-friendly emails. The templates are genuinely attractive and neatly categorized.
All templates are fully responsive. They have been tested to render correctly on various devices and email clients.
The collection of templates is suitable for nearly all types of campaigns, such as:
- Abandoned cart notifications
- Holiday promotions
- Nonprofit appeals
- Password reset emails
- Welcome messages
- Webinars and surveys
As an email builder, Stripo has a standout feature—extensive customization capabilities. You can customize templates to match your branding and messaging without much fuss. Their mobile-specific customization options let you:
- Choose which images, containers, or entire rows to display on mobile devices versus desktops.
- Set different font sizes, button widths, and spacing between elements for mobile or desktop views.
- Customize the width of buttons to make them more accessible on mobile devices.
- Adjust the spacing between containers to create a cleaner mobile layout.
Accessing these customization features is easy, too. Navigate to the Appearance Tab and access the Mobile Formatting section to make adjustments.
Stripo also features an intuitive drag-and-drop editor. It simplifies email creation and customization for those who lack coding skills. For those who prefer more control, there is an HTML editor. It allows you to code your emails from scratch or modify existing templates.
2. Beefree
Beefree is a prominent email template builder with an impressive selection of over 1,170+ HTML email templates. The extensive library of templates is easy to browse through thanks to the template categorization as per verticals, events, and functions. All the templates are fully responsive and mobile-optimized.
Beefree houses a Mobile Design Mode that puts you in control of the mobile experience of your emails. You can:
- Adjust text size and alignment.
- Hide or display elements for mobile devices.
- Optimize button widths and spacing for smaller screens.
The intuitive drag-and-drop editor is intuitive. You can customize pre-built templates for your brand identity by customizing colors, fonts, images, and layouts.
Another great part about building mobile-friendly email templates in Beefree is that they are designed with compatibility in mind. They give your emails a better chance of rendering correctly across popular email clients such as Gmail, Outlook, and Mailchimp.
3. Selzy
Selzy earns its spot on this list with over 1,000 unique templates spanning various industries and scenarios. Whether you need templates for newsletters, promotional emails, or transactional messages, Selzy has you covered. All templates are 100% responsive.
Selzy’s flexibility in customizing templates is unmatchable. You can mix and match pre-built blocks from various templates and create your own design that meets your branding needs. You can drag and drop elements into your email templates and adjust parameters with a few clicks.
But if you are a more advanced user, you always have the option to edit templates in HTML or upload custom code.
4. Klaviyo
Klaviyo may be known primarily as a powerful email marketing platform, but its template library deserves special attention. It is stocked with over 160 responsive email templates. The designs are expertly designed and modern-looking. And, yes, easily customizable, too.
Klaviyo offers a range of easily customizable options, making it ideal for marketers looking to enhance their email campaigns.
But here’s why Klaviyo stands out as one of the best platforms for creating mobile-friendly emails–it places a strong emphasis on mobile optimization.
The platform offers quite a few settings to better the user experience of your emails on mobile devices:
- Adjust the spacing around the content.
- Adjust text and heading sizes for mobile devices.
- Modify padding around blocks for the layout that fits well on mobile.
- Column stacking
You can easily turn off all these mobile optimizations from the Styles tab of your Klaviyo email template.
5. Email Mavlers
With 12+ years of experience in email template design and development for 5,000+ brands and agencies across 52+ countries, Email Mavlers is uniquely positioned to offer high-quality email templates optimized for mobile devices.
Email templates can break due to the unpredictable behavior of email clients. Email Mavlers prevents this by rigorously testing templates across 40+ email clients before delivery.
While free platforms offer pre-built email templates, the onus is on you to customize templates and troubleshoot rendering issues.
That’s not the case with Email Mavlers. They take care of everything—from design to testing. Marketers don’t have to lift a finger. So while it’s not free, it sure is hands-free.
So, if you need professional, hassle-free email templates that render across all devices, Email Mavlers is a top-tier solution worth considering.
Wrapping Up
As more subscribers use their mobile devices to access email, making your email templates mobile-friendly ensures they never lose sight of you.
The platforms outlined above offer mobile-responsive designs that are both visually appealing and easy to customize, supporting every stage of your customer lifecycle.
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